Search is splitting in two. Traditional Google results still drive traffic, but ChatGPT, Perplexity, Claude, and Gemini are now answering millions of queries daily - often without sending a single click to your website.
Enterprise AIO (Answer Intelligence Optimization) tools track how your brand appears across these AI platforms. They measure citations, sentiment, share of voice, and whether you're being recommended when users ask questions in your category.

If you're a founder or marketing lead at a growth-stage company, this matters more than you think. Your brand could be invisible in AI answers even if your SEO is strong.

TL;DR

• Enterprise AIO tracks brand mentions, citations, and sentiment across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews

• GEO (Generative Engine Optimization) focuses on making your content citable by LLMs; SEO still targets traditional search rankings

• Semrush Enterprise AIO is currently the most advanced solution for tracking AI visibility at scale

• SMBs can start with lighter tools or manual spot-checks before investing in enterprise platforms

• Tracking matters: AI platforms increasingly influence purchase decisions, especially in B2B and SaaS

• You’ll still need Google Search Console and GA4 to measure traditional search performance alongside AI metrics

What is Enterprise AIO and why does it matters now?

Enterprise AIO refers to platforms that monitor and optimize your brand's presence in AI-generated answers.

Unlike traditional SEO tools that track rankings on Google's SERPs, AIO tools measure:

• Brand mentions in LLM responses (ChatGPT, Claude, Perplexity, Gemini)

• Citation frequency and source attribution

• Share of Voice compared to competitors

• Sentiment (positive, neutral, negative) in AI-generated content

• Query-level visibility by topic, region, or product category

This is critical because AI platforms rarely cite sources the way Google displays blue links. For example, when a user asks “What's the best CRM for startups?”, the answer might mention Salesforce, HubSpot, or Pipedrive but you’d never know if you're not tracking.

Why AIO is important for Founders in 2025

AI search isn’t replacing Google overnight, but it’s capturing intent-driven queries in categories like:

• Software comparisons

• Product recommendations

• Technical how-tos

• Buying advice

If your competitors are cited and you’re not, you’re losing mindshare before prospects even visit your site. That is why GEO has become a crucial part of SEO these day.

How GEO Differs from Traditional SEO

SEO (Search Engine Optimization) focuses on ranking in traditional search results. You optimize for keywords, build backlinks, improve page speed, and aim for position #1 on Google.

GEO (Generative Engine Optimization) on the other hand focuses on making your content understandable and citable by large language models. And these LLMs don’t rank pages but they synthesize information from multiple sources and generate answers.

Comparison Table:

What Tools Track AI Search Visibility?

Semrush Enterprise AIO

Tracks brand visibility across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews with:

• Brand, product, and concept mention tracking

• Sentiment analysis at the quote level

• Share of Voice versus competitors

• Citation and source attribution

• Regional and topic-level visibility trends

Semrush AI SEO Toolkit (SMB-Focused)

At $99/month per domain, it includes:

• Brand presence monitoring across AI platforms

• Share of Voice and sentiment tracking

• High-intent query discovery

• Actionable recommendations

Google Analytics 4 (GA4)

Tracks:

• Traffic sources

• Conversion paths and goals

• Engagement metrics

• Audience demographics

Manual Spot-Checks

If you’re pre-revenue or bootstrapped, query AI models directly with prompts like:

• “What’s the best [your category] for [use case]?”

• “Compare [your product] vs [competitor]”

• “How do I solve [problem your product solves]?”

Do I still need Google Search Console and GA4?

Yes. Traditional SEO tools measure organic traffic, keyword rankings, and conversions. AI search tracking is a new layer, not a replacement.

What Metrics Matter Most for AI Search?

Focus on:

• Mention Frequency

• Share of Voice

• Sentiment

• Citation Quality

• Query Coverage

Can SMBs Afford Enterprise-Level AI Search Tracking?

Most enterprise AIO platforms are priced for companies with significant marketing budgets.

But SMBs can:

• Use Semrush’s SMB-tier AI toolkit ($99/month)

• Run manual spot-checks monthly

• Focus on GEO-friendly content

• Monitor competitor mentions

Why This Matters for Scriptbee Users

If you’re serious about AI search visibility, start by understanding where you stand today, then build a strategy that works across both channels.

At Scriptbee, we help brands optimize for both traditional search and AI-driven discovery. Whether you’re tracking GEO performance, analyzing keyword visibility, or measuring citation frequency, our platform gives you the insights to stay competitive. Schedule a free SEO and GEO consulting today and talk to our experts.