July 29, 2025
Narayanan Subramaniam
If your content isn’t being cited by AI tools like ChatGPT or Perplexity, your competitors are the ones gaining the edge.
AI-generated traffic is growing faster than traditional search. But standard tools like GA4 or GSC don’t tell you how your content performs on ChatGPT, Claude, Perplexity, or Google AI Overviews.
In this blog, we compare two popular GEO (Generative Engine Optimization) tools — Peec AI and Scriptbee GEO (powered by Contentbee) — to see which one offers deeper insights, better reporting, and more ways to act on AI search performance.
Why you need an AI Search Visibility Tool
Generative engines now drive a massive amount of hidden traffic. Yet, they don’t behave like Google—they generate answers, not search results.
Standard SEO tools miss:
Which prompts surface your brand in AI
Whether AI platforms are crawling your content
If you’re being cited (or not) in responses
How your visibility compares with competitors
AI-native visibility tools like Peec AI and Scriptbee GEO reveal that blind spot—and let you take action.
Peec AI vs. Scriptbee GEO: Quick Comparison
Feature | Peec AI | Scriptbee GEO |
|---|---|---|
Core Use | Brand monitoring in AI answers | Full visibility + action via Contentbee |
AI Engines Covered | ChatGPT, Perplexity, Google AI | ChatGPT, Claude, Gemini, Perplexity, Bing AI |
AI Crawler Detection | ❌ | ✅ (via Cloudflare integration) |
Prompt-Level Tracking | ✅ | ✅ |
Brand Sentiment | ✅ | ✅ |
Content Recommendations | ❌ | ✅ via Contentbee |
Content Optimization Tools | ❌ | ✅ Built-in writer, optimizer |
Competitor Tracking | Brand-level | Prompt + Topic-level |
Pricing Starts | €90/month | $16/month (Free plan available) |
Best For | Brand teams | SEO, content, and marketing teams |
1. Brand Visibility Tracking
Peec AI helps you track how often your brand is mentioned in AI-generated answers. It’s useful for:
Tracking mentions in Perplexity or ChatGPT
Seeing which prompts cite your brand
Monitoring sentiment trends
However, Scriptbee's AI Search Visibility Tool goes a level deeper:
Detects actual AI crawler visits on your site
Identifies which pages were accessed by ChatGPT, Gemini, Claude, etc.
Tracks which prompts include or ignore your content
With this, Scriptbee doesn’t just show if you’re visible — it shows how and where to improve visibility.
👉 Read out post on how to rank in AI Overviews for concrete tips
2. Analytics & Reporting
Peec AI has a robust dashboard with charts and visibility percentages. Great for awareness, but light on action.
Scriptbee GEO, on the other hand, surfaces:
Visibility score trends
Most/least visible content
Competitor comparison by topic
Actionable next steps via Contentbee suggestions
You’ll spend less time interpreting data — and more time improving visibility.
3. Competitive Intelligence
Peec AI gives you basic benchmarking: how often you’re mentioned compared to others.
Scriptbee GEO’s competitive tracking is far richer:
Tracks topics where competitors dominate
Reveals prompts they’re cited in
Surfaces content gaps you can close using Contentbee
Scriptbee doesn’t stop at showing you who’s winning—it helps you catch up or lead. 🚀
4. Optimizing Content for AI Visibility
Peec AI identifies weak spots in visibility but offers no guidance or tools to fix them.
Scriptbee’s Contentbee, it's own AI content writing tool, changes that:
Recommends fixes based on prompt & page data
Built-in writing agents let you rewrite in-platform
Auto-syncs improvements for re-tracking
It’s a closed loop: visibility tracking ➝ insight ➝ rewrite ➝ re-measure.
5. Integrations & Workflow
Peec AI offers CSV and API exports but is otherwise siloed.
Scriptbee is fully integrated:
CMS systems (WordPress, Vercel, Shopify)
Google Analytics + Search Console
Zapier for automation
Contentbee for AI-optimized writing and publishing
That means less switching tools—and more cohesive performance workflows.
6. Pricing Comparison
Plan | Peec AI | Scriptbee GEO |
|---|---|---|
Entry | €90/month | $16/month |
Pro | €199/month | $49/month (Full Contentbee suite included) |
Free Plan | ❌ | ✅ Yes |
Trial | 7 days | 14 days |
Scriptbee is priced for scale—from small teams to enterprise. Every tier includes both tracking and writing features, so you’re never stuck in analysis paralysis.
Quick Summary: Strengths of Each Tool
Peec AI:
Tracks mentions in AI outputs
Great for brand and PR teams
Offers regional insights
Lacks optimization tools or crawler tracking
Scriptbee GEO:
Tracks real AI traffic + mentions
Pinpoints visibility gaps
Integrated with Contentbee for in-platform rewrites
Built-in competitive benchmarking
Actionable, fast, and scalable
Why Scriptbee GEO Wins on ROI 🐝
Peec helps you monitor your AI visibility.
Scriptbee helps you grow it.
You get:
Crawler-level traffic data
Prompt & topic visibility scoring
Content improvement suggestions
In-platform SEO and AI writing tools (via Contentbee)
Cost-effective pricing with more functionality
If you want more than dashboards — if you want results — Scriptbee is built for you.
✅ Try Scriptbee GEO Free
Track mentions. Detect AI traffic. Fix visibility, all in one platform.
No credit card required.
