How My Healthcare Broker increased Lead Generation 300% while reducing marketing costs by 70%

My Healthcare Broker: What do they do?

Finding the right health insurance in Germany isn't easy - especially as an expat!

Most individuals moving to Germany struggle with complex options, language barriers, and overwhelming paperwork when selecting private health insurance plans.

But My Healthcare Broker solves this. The platform delivers personalized insurance guidance for employees, freelancers, and visa applicants in Germany. This includes provider comparisons, application assistance, and ongoing policy management, serving both German nationals and expatriates.

In a country with a variety of healthcare options and providers, their service was in demand. But they struggled with effectively communicating the complex insurance options to diverse audiences and with scaling their general digital presence.

The Challenge

These were the problems the company faced:

• Limited capacity to create multilingual content for expatriate audiences

• Complex insurance terminology difficult to communicate

• High costs of outsourcing specialized content

• An inconsistent SEO strategy

"We had the expertise and a good service but struggled to effectively communicate it online. Our growth was limited by our content creation capabilities." - Michael Kammerer, Founder

The Solution

Scriptbee was the best AI-tool for them, as it transformed their approach with:

• AI-driven content creation through contentbee agents for insurance guides and comparisons

• Multilingual content localization for international audiences

• SEO optimization targeting the right keywords and queries

• A consistent publishing schedule

It was a content success formula guaranteed to win:

Insurance expertise + Multilingual optimization + Consistent publishing = Digital authority

The Results

The numbers speak for themselves:

• 300% increase in organic lead generation

• Marketing costs reduced by 70% (compared to traditional agencies)

• Content output increased by 3x (without additional staff)

• Expanded reach to non-German speaking market segments

Beyond the Numbers

Since implementing the Scriptbee AI-agentcy, My Healthcare Broker has achieved:

• An established position as a trusted digital insurance advisor

• A scalable content system across multiple languages

• Freed up time to focus on client consultations

• Automized continuous content optimizations

"Scriptbee transformed our growth operations. We've increased output by 3x while reducing costs by 70%. Our team finally focuses on strategy instead of execution." - Michael Kammerer, Founder

We're are happy that the partnership with My Healthcare Broker shows how AI-operated marketing can help and transform specialized services to reach their audience. Because success isn't just about having knowledge- it's about communicating that knowledge clearly to those who need it most.