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Art Oasis launched Product-Led Reach with Launch-Ready SEO Content

The artist-led brand turned a new Shopify store into a searchable destination for creators

Art Oasis

Art Oasis

Art Oasis by Romulo Kuranyi makes expressive, soft-squeeze acrylic markers designed for full ink-flow control and bold, highly pigmented color—built for artists, illustrators, calligraphers, and creators who don’t want limits.

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Art Oasis: What do they do?

Breaking into search with a brand-new product line is tough—especially when you’re launching from a fresh domain with little footprint. Art Oasis set out to build a destination for creators, starting with its AO-60 acrylic squeeze markers and a community-facing Art Hub. The product is defined by a soft-squeeze body that lets artists control ink flow, with rich, saturated colors that stay bold. The brand launched publicly on May 24 at Atelier Kuranyi in Stuttgart’s Dorotheen-Quartier, then followed up with a color collaboration—PURPLE FIT—with TO THE TOP Sportswear.


The Challenge

The obstacles were classic for a new creative brand:

• New domain with minimal search equity and few branded queries

• Early product catalog (12 colors) without structured keyword targeting by color use-case

• Thin onsite content and no internal linking pattern between product pages and the Art Hub

• No baseline backlink profile to lift crawl frequency and trust

• Need to convert pre-order interest ahead of the September 1 ship date for the AO-60 line

“We had a distinctive tool and vibrant palette, but search visibility didn’t reflect it. We needed a fast, pragmatic SEO foundation that could grow with the brand.”


The Solution

Scriptbee transformed their approach by providing:

• Launch-ready keyword research mapping product intent (e.g., acrylic markers, squeeze markers, calligraphy markers) to color-specific queries and creative use-cases

• On-page playbooks for product pages: benefit-led titles, scannable feature blocks, FAQs, and cross-links to the Art Hub

• Schema and technical hygiene for products, articles, and organization to accelerate indexing

• Editorial system for the Art Hub: quick hits (collabs and drops), evergreen guides (tips, techniques), and color stories

• Brand and collab alignment: content around PURPLE FIT to capture branded and partner queries across channels

Simple formula: Product-intent keywords + Color-based IA + Structured content + Collab storytelling = Launch-stage discoverability

And all of it was possible with Scriptbee as their AI-SEO tool.


The Results

The shift produced clear wins:

• Search presence established for the AO-60 line and color names, with products and the Full Set Edition indexed and interlinked from the Art Hub

• Branded and partner discovery: the TO THE TOP x Art Oasis – PURPLE FIT story provides a durable landing page for collab-driven searches

• Pre-order momentum: site messaging aligned around “shipping from September 1” to turn discovery into pre-sales


Beyond the Numbers

Since implementing Scriptbee’s contentbee agents, Art Oasis has:

• Built a repeatable content cadence tying product drops, collabs, and tutorials to search demand

• Created color clusters (e.g., Modena Yellow, Orange Mirage, Purple Lavender) that link products ↔ guides ↔ the Full Set

• Switched to evidence-first product copy (benefits, use-cases, FAQs) and added structured data to speed indexing

• Launched with a community lens (IG and Art Hub) while keeping Shopify pages lightweight and crawl-friendly

We’re proud to partner with Art Oasis, showing how AI-operated marketing can turn a creative launch into sustained, compounding visibility—without sacrificing brand voice.

TESTIMONIAL

“We didn’t know where to start with SEO. Scriptbee gave us a step-by-step plan we could execute ourselves—no SEO hire required.”

Romulo Kuranyi

CEO