How Qurez Grew Organic Traffic by 250% and Conversions by 180% Across Google and AI Search
Qurez is an India-based internet-first beauty and personal care brand offering vegan, cruelty-free, toxin-free skincare and suncare products. Dermatologist-tested, reef-friendly, and certified safe — Qurez was built for conscious consumers who care about what goes on their skin.
The Challenge
The product quality was solid. The values were clear. But in a crowded skincare market, Qurez's online presence wasn't doing them justice.
Product pages were generic and failed to highlight their ethical and functional benefits. Without strong visibility on Google or AI search platforms like ChatGPT, Perplexity, and Gemini, the conscious consumers who would love Qurez were finding other brands first. When buyers searched for clean beauty recommendations on AI platforms, Qurez wasn't in the conversation.
"Our products embodied our values, but our online content wasn't effectively communicating what made us special in a crowded market." — Prerna Karidhal, Founder, QurezPrerna KaridhalFounder
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