How Unschool improved course engagement with In-depth Research-based Content

Unschool: What do they do?

Standing out in the field of online education is not easy. Most platforms struggle with educational content that's too superficial, course descriptions, and the inability to effectively demonstrate the value of their programs.

A startup that used Scriptbee to create comprehensive content ecosystem and communicate their value is Unschool.

The NSDC-approved platform delivers certification courses to bridge the gap between education and employment in India. They cover various disciplines with practical, industry-relevant training for students that want to improve their chances of getting a good employment.

When we talked to Unschool their problems were obvious: Creating engaging, research-backed content that effectively showcased their course value and improved student engagement across their platform.

The Challenge

Their biggest struggles were:

• Generic course pages failed to demonstrate program depth and outcomes

• Limited research-based content to support credibility

• Inconsistent blog content across diverse course offerings

• Shallow engagement metrics on key course pages

The Solution

After a demo of the AI-content-tool, they chose Scriptbee to transform their approach with:

• Comprehensive research-based blogs specific to each course category

• Better course description pages with detailed outcome explanations

• Engagement-optimized content designed to increase time-on-page

• Authority in educational content

The simple formula worked:
Educational rigor + Research-based content + Engagement optimization = Better organic search visibility and student conversions

The Results

With the power of Scriptbee and the contentbee agents, Unschool achieved great results:

• Significant improvement in course page engagement metrics

• Well-researched blogs to support each major course category

• Increased time-on-page for critical conversion pages

• A comprehensive content ecosystem supporting the student journey

• Improved demonstration of course value and outcomes

• A research-based content strategy for better credibility

"The contentbee agents transformed our course pages and educational blogs with deeply researched content that truly showcases our value. Students can now see the depth of our programs before they enroll."

The case of Unschool demonstrates the value of AI-operated marketing for educational platforms that need to maintain and improve academic integrity. It's a great example to show that course quality alone isn't enough. Thoroughly researched content that effectively demonstrates educational depth and outcomes is what converts interested browsers into enrolled students.