How Extended Grew from 200 to 800 Monthly Visitors in 3 Months Across Google and AI Search

Extended is a French peer-to-peer fashion rental marketplace allowing users to rent designer clothes and accessories from other fashionistas' wardrobes — from €20, no subscription required. Featured in Marie Claire, Extended was building a category that barely existed in France and needed to own it online.

Fashion rental is an emerging category in France. Extended had a genuinely innovative platform — but being first in a category also means educating the market, and education requires visibility. Potential renters searching for outfit solutions for weddings, festivals, or evenings out were landing on fast fashion sites instead of Extended.

When conscious fashion consumers asked ChatGPT or Perplexity for sustainable outfit alternatives, Extended wasn't being mentioned. With a small team and a marketplace still growing, there was no bandwidth to manage SEO, track AI search presence, or monitor where potential users were having conversations online.

Scriptbee's Visibility Agent mapped Extended's presence across both Google and AI search platforms simultaneously — identifying the queries their potential users were actually using and where Extended had zero visibility.

The agent built a keyword strategy targeting every occasion and style vertical Extended served — weddings, festivals, evenings, fashion week — while also optimising for the way AI platforms like ChatGPT and Perplexity surface and cite brand recommendations. The Visibility Agent's Opportunities feature identified key community threads and forums where fashion-conscious consumers in France were actively discussing outfit rental and sustainable fashion — giving the Extended team a direct line into the conversations their buyers were already having.

Extended ranked for key fashion rental search terms in France across both Google and AI search platforms. Monthly visitors grew from 200 to over 800 in just 3 months — a 4x increase driven by a combination of organic search rankings, AI search visibility, and community engagement. Extended went from unknown in search to being the go-to answer for conscious fashion lovers looking for a smarter way to dress.

"Scriptbee's Visibility Agent helped us show up where our customers were already searching and talking. The growth in traffic changed how we think about organic as a channel." — Extended Team

Carol GroebliFounder