Caisy captured developer audience with targeted content

Caisy: What do they do?

Attracting a developer audience through search is not easy. Most developer tools struggle with highly specialized SEO requirements, technical content accuracy, and the ability to rank for competitive developer-specific search terms.

The Headless CMS startup Caisy faced these challenges, too. And on top of that, the CMS market is highly competitive.

Caisy delivers flexible content management solutions for developers, agencies, enterprises and marketers. Their platform comes with API-first architecture, content modeling, cross-platform publishing and many other features for efficient and flexible content management.

Their technical platform was excellent, even better than big competitors with 10x their resources.

But still they faced a critical challenge: getting their product in front of the right audience. Implementing a sophisticated SEO strategy that could capture developer attention and establish authority in the crowded Headless CMS market.

The Challenge

Looking at the product, the market situation and their competitors, the startup's obstacles were significant:

• Highly technical search terms dominated by established competitors

• Need for developer-specific content that demonstrated technical capability

• Specialized search patterns of developer audiences requiring targeted approach

"We were proud that we had built an exceptional headless CMS. But our technical content wasn't properly optimized to reach the right developer audience we needed to attract." - [Moritz Gruber, Founder]

The Solution

As a small team, Scriptbee was the perfect AI marketing agentcy for them, offering:

• Developer-focused technical content targeting specialized search terms

• Schema markup implementation enhancing technical content visibility

• Technical documentation structured for both usability and search performance

It was a simple formula executed right:

Technical precision + Developer search patterns + Content optimization = Growth of technical audience and trust

—> Learn how scriptbee helped a healthcare broker scale with marketing automation

The Results

The CMS market is extremely competitive. But after a few months Caisy saw:

• Significant increase in developer-specific organic traffic

• Improved rankings for competitive technical search terms

• Enhanced visibility in developer forums and communities

• Technical content driving platform adoption

Beyond the Numbers

Since working with Scriptbee's AI agents, Caisy is seeing:

• Established technical search authority in Headless CMS category

• A developer-specific content optimization strategy

• Improved visibility among target audience

"The contentbee agents implemented a SEO strategy specifically designed for developer audiences, increasing our visibility among exactly the technical users we need to reach." - [Moritz Gruber, Founder]

Caisy was not an easy use case. It required specialized understanding of developer search patterns and content expectations to drive qualified technical adoption.

That makes it even more special. It is proof that our AI-SEO-Tool achieves meaningful results in very competitive markets and with technical SaaS platforms.