How Certus AI 2x’d Demo Bookings and Closes 25% of Organic Leads with Scriptbee

Certus AI builds voice AI agents for restaurants — answering every call 24/7, taking orders, booking reservations, and handling complaints. Backed by Y Combinator (S25), they were growing fast but converting slowly. The inbound was thin. The pipeline was inconsistent. And the team had no visibility into who was visiting their site or showing buying intent.

Before Scriptbee, Certus AI’s organic presence was thin and every lead came from manual outbound. Reps spent the bulk of their week on research rather than selling. They were pitching anyone who fit their ICP rather than focusing on buyers already in motion.

We had great product-market fit but no systematic way to find and convert the right buyers. We were spending more time researching than selling.

Adam GamieldienCRO, Certus AI

The Visibility Agent mapped Certus AI’s presence across Google and AI search platforms — identifying exactly which queries restaurant operators were using when evaluating voice AI solutions, and where competitors were appearing instead of Certus.

The Content Agent built and executed a content strategy targeting those exact queries — comparison content, use case guides, and restaurant-specific AI articles that positioned Certus as the go-to solution in their category. Monthly impressions grew from near zero to 22K. Total impressions reached 130K over 12 months with 6.8K clicks at a 5.2% CTR.

The Traffic Agent de-anonymised the companies landing on Certus AI’s site — surfacing which restaurant groups and operators were visiting, what they were evaluating, and who the decision makers were. This gave the sales team a prioritised list of warm prospects to engage with context, not cold.

Demo bookings from organic traffic doubled in 6 months. Of the organic leads converting to demos, Certus AI closes 25% — a reflection of how much warmer signal-based inbound is compared to cold outreach. Reps stopped spending half their day on research and started spending it on conversations that close.

Scriptbee gave us the unfair advantage we didn’t know we needed. We went from guessing to knowing — and our close rate shows it.

Gurveer SinghCEO, Certus AI