How Heka Health Grew Inbound Inquiries by 15% with AI Search Visibility

Heka Health is a home healthcare provider in India offering pregnancy care, elderly assistance, and on-demand nurse and attendant services. With just 3 team members and the founder handling most marketing duties, competing with larger healthcare platforms online felt impossible.

Heka had a strong service and genuine compassion behind their work — but a digital presence that wasn't doing them justice. Their website structure was hindering search indexing, their content wasn't targeting the right keywords, and there was no system for consistent publishing.

With no dedicated marketing resource, the founder was stretched across product, operations, and marketing simultaneously. Larger competitors were dominating the search results that Heka's potential clients were using to find care services.

"We had a small team and lacked the technical SEO knowledge and resources to create an effective digital presence that could compete." — Raghav Kad, Founder, Heka Health

Raghav KadCo-founder

Scriptbee's Visibility Agent audited Heka's entire digital presence — identifying structural issues on the website, surfacing high-intent keywords their competitors were winning, and mapping exactly where Heka was losing search visibility.

From there, the agent built and executed a content strategy targeting competitor traffic, restructured the site for better indexing, and automated monthly content publishing with proper citations and research. The founder reviewed and approved. The agent did the rest.

Organic inquiries increased by 15%. Heka began redirecting significant competitor traffic through strategic keyword targeting and established search authority in their primary wellness categories. Most importantly — the founder got their time back, freed to focus on building the product and delivering care rather than managing marketing operations.

"With Scriptbee's agents handling our entire SEO and content strategy, our tiny team can now compete with much larger wellness platforms while focusing on what we do best — building great products." — Rahil Shah, Co-founder, Heka Health

Raghav KadCo-founder