Heka Health: What do they do?

Managing comprehensive digital marketing with a tiny team is incredibly challenging!

Heka Health is a small health and well-being startup, struggling with limited resources, inconsistent SEO strategy, and the competition with larger competitors for valuable search rankings.

On their innovative digital platform they deliver comprehensive wellness solutions focused on health tracking and personalized programs. They offer wellness program design, health tracking technology, behavioral change strategies, and more for users that want to sustainably improve their health.

But with just 3 team members and the founder handling most marketing duties, the Heka Health team faced a critical challenge: creating a digital presence that can compete in the crowded wellness marketplace.

The Challenge

Heka Health faced many obstacles:

• Suboptimal website structure hindering search engine indexing

• Lack of strategic content targeting high-intent keywords

• Founder overwhelmed with marketing responsibilities alongside product development

• Limited ability to research competitor strategies and content gaps

"We had a small team and lacked the technical SEO knowledge and resources to create an effective digital presence that could compete."

The Solution

Scriptbee is THE AI operated marketing agentcy for small teams.

Heka Health was the perfect use case for a:

• Complete website restructuring with optimized URL patterns for improved indexing

• New content strategy targeting competitor traffic with high-intent keywords

• Well-researched blog content with sources and proper citations for authority

• Automated publishing system with monthly strategy calls with creative teams

The formula was set for success:

Technical SEO expertise + Competitor targeting + Content automation = Organic growth

The Results

After a short amount of time, the transformation already yielded convincing metrics:

• 15% increase in organic inquiries from targeted search traffic

• Redirected significant competitor traffic through strategic keyword targeting

• Better search visibility across primary wellness categories

• Automated content strategy with minimal team involvement

—> Also read about how to grow your e-commerce business with AI SEO tool contentbee

Beyond the Numbers

With the help of Scriptbee's AI agents and SEO writing tool, Heka Health has achieved:

• Search authority in competitive categories

• A sustainable content system with minimal team resources

• Freed the founder to focus on product development

• High-quality research-based content

• 
  

We're proud and happy that our tool could support the Heka Health team.

Team size doesn't have to limit growth potential — strategic automation and expert SEO implementation can level the playing field against much larger competitors.